

Meet the Owner
Kayla Williams — I didn’t set out to start a marketing agency. I set out to solve a problem.
After years of working behind the scenes in radio, print, and digital marketing, I noticed something that didn’t sit right with me: small business owners were being overlooked. The dreamers, the doers, the hometown heroes — the ones pouring everything they had into their businesses — were being priced out of the very marketing support they needed most. Big firms were offering bloated packages and high retainers. And small business owners were expected to somehow juggle it all — without the tools, time, or strategy to succeed.
So, I created what I wish had existed: a marketing agency designed for small businesses. Affordable. Flexible. Deeply strategic. And built around relationships — not transactions.
That’s how KW Consulting and Design was born.


With a background that spans industries and media formats, and hands-on experience managing real businesses (not just campaigns), I know what works — and I know how to build strategies that grow with you. Through subscription-based services, I help clients take control of their social media, digital advertising, branding, and web presence without losing sleep or profit margins.
When you work with KW Consulting and Design, you’re not getting a package. You’re getting a partner. Everything we do is custom, intentional, and results-driven. Whether we’re launching your first ad campaign or building a brand from scratch, we do it together — with purpose, creativity, and strategy at the core.
Let’s build something great—together.
Kayla Williams

Kayla Williams
kayla@kwconsultinganddesign.com
Our Intern


Cassidy Russell: cassidy@kwconsultinganddesign.com
At KW Consulting and Design, we believe in mentorship, creativity, and passing the torch to the next generation of marketers.
Cassidy Russell brings fresh energy to the team, and we’re excited to help shape her journey as she steps into the world of business and branding. Cassidy is a recent graduate of St. Dominic Academy, where she earned her diploma cum laude. This fall, she’ll begin a dual degree in marketing and real estate—two fields that combine creativity, strategy, and a whole lot of people skills (aka: right up our alley).
Over the summer, Cassidy will be diving into the fast-paced world of digital marketing with a focus on social media management. She’ll be assisting with everything from content creation to platform strategy while learning the behind-the-scenes work that goes into running successful campaigns.
What makes Cassidy stand out isn’t just her academic achievement—though that’s impressive—it’s her genuine passion for helping people, her enthusiasm for learning, and her can-do attitude. She’s also an outdoor enthusiast who’s always up for a new adventure, whether that’s canoeing, playing sports, or tackling a content calendar.