Northwoods Insurance Solutions

Northwoods Insurance Solutions, an independent insurance broker serving Maine and New Hampshire, needed a professional online presence that reflected their approachable, community-first brand. Their founder, Crystal Labbe, has built her business on education, trust, and local relationships, and her new website needed to capture that same spirit.

I designed and launched a Starter+ Website Package that gave Crystal a fresh, modern site while keeping things simple and cost-effective. The build included:
• Custom design built around Northwoods’ woodsy, welcoming brand identity.
• Optimized Google Business Profile and full on-page SEO for improved visibility.
• Domain registration with a new .com included.
• Integrated blog and FAQ sections so Crystal can share resources and updates with her community.
• One hour of monthly site updates included to keep content current.

The final result is a clean, professional, and easy-to-navigate website that works as an educational hub for clients, while also supporting Northwoods’ long-term growth with built-in SEO and scalability.

Crystal now has a platform that not only represents her expertise in health, life, Medicare, business, and pet insurance, but also connects directly with the Maine and New Hampshire communities she serves.