
The Chaotic Day of a Marketer
- Kayla Williams
- May 17
- 2 min read
“So… what do you actually do?”
Ah yes, the question that haunts me like a forgotten coffee cup in the microwave.
People ask all the time—and honestly, depending on the day, the answer is either “marketing genius” or “feral goblin with Wi-Fi and Canva Pro.” There is no in-between.
Because any given day, I might be:
— Building a luxury art gallery website while arguing with a cat about whether antique gold is too vintage. (Spoiler: she won. It always ends in playfair display and judgmental purring.)
— Writing spa content so soothing that I nearly schedule myself a massage, light a candle, and pretend my inbox doesn’t exist.
— Launching a personal training website while elbow-deep in a pint of Ben & Jerry’s and thinking, “This counts as emotional conditioning, right?”
— Designing a political campaign site that says “Here’s a plan for economic reform,” not “Here’s a collection of conspiracy theories from your uncle’s Facebook timeline.”
— Writing axe throwing ads that are basically group therapy with splinters. Tagline? “Come for the bonding. Stay for the destruction.”
— Creating tax season promos that gently roast procrastinators into finally filing, while they whisper “I feel attacked… but also inspired.”
And let’s not forget the soul-draining, caffeine-fueled hunt for stock photos of people turning 65.
Apparently, the only available options are seniors staring longingly at salad. Where are the fun ones? The party retirees? Someone get me a stock image of Grandma on a mechanical bull with a Medicare card in one hand and a White Claw in the other.
So yeah. That’s what I “do.”
I work across industries like I’m collecting them for a scavenger hunt: art, wellness, politics, fitness, finance, construction, comedy, chaos. My resume looks like it was written by a sleep-deprived octopus—but every piece fits. Because at the heart of it all is strategy, storytelling, and making things actually work.
If it needs branding, building, launching, fixing, writing, or laughing through—I’m probably already doing it.
Usually with six tabs open, a deadline breathing down my neck, and a very disappointed cat watching me like she’s my boss.
Anyways…. If your brand needs that extra “whatever it is” I can probably get it done for you.
Visit kwconsultinganddesign.com to learn more
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